Michal founded the company in 2012, after recognizing the gap between consumers needs and what brands have to offer them in eCom, Digital, loyalty & Data arena. Prior to that, she was Senior VP at Comme-il-faut, VP Biz Dev at Gitam BBDO, and VP media at Gitam BBDO. Michal’s passion is running, practicing Yoga, and breathing digital and eCommerce.

Natali is an eCommerce and marketing expert. Passionate about solving complex problems and translating strategic vision into actionable plans. Her previous experience includes the Israeli online leader, Shufersal Online, Tempo beverages LTD and Reuveni Pridan advertising agency. Although life is not all black & white, you will never see Natali in any other color than black or white

Adi has been living and breathing digital, advertising and branding for the past 10 years. Managing Projects and people from birth. In the last 10 years, Adi had her own digital and branding firm, building strategy, digital marketing plans and project management. She loves working with people, passionate about exploring new areas and learning something new every day.

Lily has 9 years of experience in international E-commerce at Tenengroup Ltd., managing teams, product and projects for a multi-languages company worldwide. Simply offer Lily a complex challenge to solve, as she loves numbers, Excel, people and exploring new niches. Born and raised in Germany she made ‘Aliya’ right after school and combined her Yekke’s organization skills with her natural Israeli spontaneity.

Gabriela has more than 12 years of experience in global Digital and e-commerce, working for LATAM Airlines Group and Sodastream where she led strategic projects, digital transformations, and multicultural teams. She’s always looking for the continuous improvement and optimization of the digital experience. She made Aliyah from Chile in 2019, she loves music and purchasing everything online!

Nirit is a consulting expert with twenty years of experience, known for tackling complex challenges with a smile. She led the launch of Be Pharm and served as Customer Experience Manager and Growth Engines Manager at Shufersal Online. With her process management skills, Nirit excels at turning obstacles into successes. Holding an M.Sc. in industrial engineering and a BA in economics, she has a natural talent for connecting with People and numbers. Raised in Taiwan, she enjoys Pilates and a good book!!

Shaked brings over a decade of marketing experience, leading innovative campaigns and strategies for top brands like Urbanica, Tempo Beverages and Barkan Wineries. Her passion for tackling challenges with her unique energy makes her a standout in the marketing world. Always pushing limits with a smile and unstoppable drive, Shaked consistently delivers results. And when she’s not breaking new ground, she’s likely enjoying her favorite treat – chocolate!ֿ