Michal founded the company in 2012, after recognizing the gap between consumers needs and what brands have to offer them in eCom, Digital, loyalty & Data arena. Prior to that, she was Senior VP at Comme-il-faut, VP Biz Dev at Gitam BBDO, and VP media at Gitam BBDO. Michal’s passion is running, practicing Yoga, and breathing digital and eCommerce.

Natali is an eCommerce and marketing expert. Passionate about solving complex problems and translating strategic vision into actionable plans. Her previous experience includes the Israeli online leader, Shufersal Online, Tempo beverages LTD and Reuveni Pridan advertising agency. Although life is not all black & white, you will never see Natali in any other color than black or white

Adi has been living and breathing digital, advertising and branding for the past 10 years. Managing Projects and people from birth. In the last 10 years, Adi had her own digital and branding firm, building strategy, digital marketing plans and project management. She loves working with people, passionate about exploring new areas and learning something new every day.

Lily has 9 years of experience in international E-commerce at Tenengroup Ltd., managing teams, product and projects for a multi-languages company worldwide. Simply offer Lily a complex challenge to solve, as she loves numbers, Excel, people and exploring new niches. Born and raised in Germany she made ‘Aliya’ right after school and combined her Yekke’s organization skills with her natural Israeli spontaneity.

Gabriela has more than 12 years of experience in global Digital and e-commerce, working for LATAM Airlines Group and Sodastream where she led strategic projects, digital transformations, and multicultural teams. She’s always looking for the continuous improvement and optimization of the digital experience. She made Aliyah from Chile in 2019, she loves music and purchasing everything online!

Nirit is a consulting expert with twenty years of experience, known for tackling complex challenges with a smile. She led the launch of Be Pharm and served as Customer Experience Manager and Growth Engines Manager at Shufersal Online. With her process management skills, Nirit excels at turning obstacles into successes. Holding an M.Sc. in industrial engineering and a BA in economics, she has a natural talent for connecting with People and numbers. Raised in Taiwan, she enjoys Pilates and a good book!!

Miri has over 14 years of experience in digital strategy and product management. She served as Customer Digital Manager at “Migdal Insurance” , responsible for the company's self-service platforms, portals, and mobile app. Previously, she was a business consultant at a firm responsible for establishing Israel's leading customer loyalty clubs. Miri specializes in making complex processes simple and efficient for the user. In her free time, she explores the world of therapy, which adds a unique, human-centric perspective to her digital expertise

Sharon has over 10 years of experience in B2B operations and business development. Following senior leadership roles at Shufersal Online and GROO, and as a strategic consultant for companies looking to scale.
She specializes in leading complex projects end-to-end taking a vision from the initial strategy phase through to full operational execution.
A firm believer in making things happen, she is always looking for the next challenge to solve.