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We understand Businesses.
We get People.
We Know Technology.
We can help you grow, move faster and engage smarter.
We are not just advisors,
We are doers!
SERVICES
DIGITAL BUSINESS STRATEGY
Building Digital strategy and Roadmap
Map organization processes & assets according to business needs. Define gaps and create an operation plan roadmap including digital initiations, technology, and resources
ECOMMERCE
Customized eCom & Omni - Channel
Tailor made solutions in all eCom aspects: Strategy, Business Model, Technology, Marketing, Service, Financial and legal, Logistics & last mile. Manage & execute within budget & time framework
PRODUCT &
DIGITAL PROCESSES
Build and maintain Digital Products & Services
From Research, Target audiences & onboarding processes to implementation with the development, analysis, and marketing teams. We are Product & Project Managers helping you create the most innovative digital products & Services
DATA & LOYALTY
Build Retention & Data Strategy
In a connected & personalized world every company needs to build a direct relationship with its consumers. The key to future sales strategy is the ability to collect data, analyze, act upon consumer insights to create retention & brand loyalty
DIGITAL/
PHYSICAL SHELF
Maximize your digital & Physical shelf sales strategy
Increase digital sales and win the e-tail & marketplace arena. Working with the team on all aspects: Commercial, marketing, analysis & measurement and building a correct and accurate Infrastructure. Also working with companies to integrate technology into brick-and-mortar space to increase Conversion and Retention
CLIENTS
TEAM
We are 2DO!
Meet the Team
Michal Hayon
Founder & CEO
Michal founded the company in 2012, after recognizing the gap between consumers needs and what brands have to offer them in eCom, Digital, loyalty & Data arena. Prior to that, she was Senior VP at Comme-il-faut, VP Biz Dev at Gitam BBDO, and VP media at Gitam BBDO.
Michal’s passion is running, practicing Yoga, and breathing digital and eCommerce.
Natali Rokach Nofarber
VP
Natali is an eCommerce and marketing expert. Passionate about solving complex problems and translating strategic vision into actionable plans. Her previous experience includes the Israeli online leader, Shufersal Online, Tempo beverages LTD and Reuveni Pridan advertising agency. Although life is not all black & white, you will never see Natali in any other color than black or white
Adi Serero
Product & Project Specialist
Adi has been living and breathing digital, advertising and branding for the past 10 years.
Managing Projects and people from birth. In the last 10 years, Adi had her own digital and branding firm, building strategy, digital marketing plans and project management. She loves working with people, passionate about exploring new areas and learning something new every day.
Lily Drimmer Kramer
Project & Product Specialist
Lily has 9 years of experience in international E-commerce at Tenengroup Ltd., managing teams, product and projects for a multi-languages company worldwide. Simply offer Lily a complex challenge to solve, as she loves numbers, Excel, people and exploring new niches. Born and raised in Germany she made ‘Aliya’ right after school and combined her Yekke’s organization skills with her natural Israeli spontaneity.
Gabriela Trebitsch
Project & Product Specialist
Gabriela has more than 12 years of experience in global Digital and e-commerce, working for LATAM Airlines Group and Sodastream where she led strategic projects, digital transformations, and multicultural teams. She’s always looking for the continuous improvement and optimization of the digital experience. She made Aliyah from Chile in 2019, she loves music and purchasing everything online!
Nirit Shapira
Project & Product Specialist
Nirit is a consulting expert with twenty years of experience, known for tackling complex challenges with a smile.
She led the launch of Be Pharm and served as Customer Experience Manager and Growth Engines Manager at Shufersal Online.
With her process management skills, Nirit excels at turning obstacles into successes.
Holding an M.Sc. in industrial engineering and a BA in economics, she has a natural talent for connecting with People and numbers.
Raised in Taiwan, she enjoys Pilates and a good book!!
Shaked Aloni
Project & Product Specialist
Shaked brings over a decade of marketing experience, leading innovative campaigns and strategies for top brands like Urbanica, Tempo Beverages and Barkan Wineries.
Her passion for tackling challenges with her unique energy makes her a standout in the marketing world.
Always pushing limits with a smile and unstoppable drive, Shaked consistently delivers results.
And when she’s not breaking new ground, she’s likely enjoying her favorite treat – chocolate!ֿ
CONTACT
Let’s grow something
great together
We understand Businesses. We get People. We Know Technology
We can help you grow, move faster and engage smarter
We are not just advisors, we are doers!
SERVICES
ECOMMERCE
Customized eCom & Omni - Channel
Tailor made solutions in all eCom aspects: Strategy, Business Model, Technology, Marketing, Service, Financial and legal, Logistics & last mile. Manage & execute within budget & time framework
DIGITAL BUSINESS STRATEGY
Building Digital strategy and Roadmap
Map organization processes & assets according to business needs. Define gaps and create an operation plan roadmap including digital initiations, technology, and resources
DIGITAL/
PHYSICAL SHELF
Maximize your digital & Physical shelf sales strategy
Increase digital sales and win the e-tail & marketplace arena. Working with the team on all aspects: Commercial, marketing, analysis & measurement and building a correct and accurate Infrastructure. Also working with companies to integrate technology into brick-and-mortar space to increase Conversion and Retention
DATA & LOYALTY
Build Retention & Data Strategy
In a connected & personalized world every company needs to build a direct relationship with its consumers. The key to future sales strategy is the ability to collect data, analyze, act upon consumer insights to create retention & brand loyalty
PRODUCT &
DIGITAL PROCESS
Build and maintain Digital Products & Services
From Research, Target audiences & onboarding processes to implementation with the development, analysis, and marketing teams. We are Product & Project Managers helping you create the most innovative digital products & Services
CLIENTS
TEAM
We are 2DO!
Meet the Team
Michal Hayon
Founder & CEO
Michal founded the company in 2012, after recognizing the gap between consumers needs and what brands have to offer them in eCom, Digital, loyalty & Data arena. Prior to that, she was Senior VP at Comme-il-faut, VP Biz Dev at Gitam BBDO, and VP media at Gitam BBDO.
Michal’s passion is running, practicing Yoga, and breathing digital and eCommerce.
Natali Rokach Nofarber
VP
Natali is an eCommerce and marketing expert. Passionate about solving complex problems and translating strategic vision into actionable plans. Her previous experience includes the Israeli online leader, Shufersal Online, Tempo beverages LTD and Reuveni Pridan advertising agency. Although life is not all black & white, you will never see Natali in any other color than black or white
Adi Serero
Product & Project Specialist
Adi has been living and breathing digital, advertising and branding for the past 10 years.
Managing Projects and people from birth. In the last 10 years, Adi had her own digital and branding firm, building strategy, digital marketing plans and project management. She loves working with people, passionate about exploring new areas and learning something new every day.
Lily Drimmer Kramer
Project & Product Specialist
Lily has 9 years of experience in international E-commerce at Tenengroup Ltd., managing teams, product and projects for a multi-languages company worldwide. Simply offer Lily a complex challenge to solve, as she loves numbers, Excel, people and exploring new niches. Born and raised in Germany she made ‘Aliya’ right after school and combined her Yekke’s organization skills with her natural Israeli spontaneity.
Gabriela Trebitsch
Project & Product Specialist
Gabriela has more than 12 years of experience in global Digital and e-commerce, working for LATAM Airlines Group and Sodastream where she led strategic projects, digital transformations, and multicultural teams. She’s always looking for the continuous improvement and optimization of the digital experience. She made Aliyah from Chile in 2019, she loves music and purchasing everything online!
Nirit Shapira
Project & Product Specialist
Nirit is a consulting expert with twenty years of experience, known for tackling complex challenges with a smile.
She led the launch of Be Pharm and served as Customer Experience Manager and Growth Engines Manager at Shufersal Online.
With her process management skills, Nirit excels at turning obstacles into successes.
Holding an M.Sc. in industrial engineering and a BA in economics, she has a natural talent for connecting with People and numbers.
Raised in Taiwan, she enjoys Pilates and a good book!!
Shaked Aloni
Project & Product Specialist
Shaked brings over a decade of marketing experience, leading innovative campaigns and strategies for top brands like Urbanica, Tempo Beverages and Barkan Wineries.
Her passion for tackling challenges with her unique energy makes her a standout in the marketing world.
Always pushing limits with a smile and unstoppable drive, Shaked consistently delivers results.
And when she’s not breaking new ground, she’s likely enjoying her favorite treat – chocolate!ֿ
CONTACT
Let’s grow something great together
Give us a call
052-8000555
Send us an email
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